For furniture and home decor shops
Price bulky items with delivery and storage counted
Furniture is expensive to move and store. Add freight, delivery, assembly and damage so a sale does not cost more than it earns.
Quick answer: how should furniture and home decor shops price a product?
Add every cost, then the fees that take a share of the price, then choose your margin. For two-seat sofa that works out at $588.14, leaving $176.44 profit. Skip a cost and the profit shrinks without you noticing.
Check your best seller in two minutes
Take the product you sell most. If its price was set by adding a mark-up to the buy-in price and you have never counted damage and returns allowance or instalment financing fee, card fees and monthly costs, it may earn less than you think. Some items may even lose money. You will not see it in your till, only in the end-of-month result.
The mark-up trap, worked through
Marking up only the buy-in price by 30% gives a price of $403.00. After the other costs and the fees taken from that price, the sale leaves $2.22, not the $176.44 you planned. The same costs priced properly give $588.14.
Illustration with the example costs below. Your numbers will differ.
Where furniture and home decor shops usually lose money
Delivery is a big cost
Use the per-order basis so delivery is charged once per sale.
Damage in transit
Add an allowance so a scratched sofa is already priced in.
Slow sellers
Warehouse space is a monthly cost. Add it and see the break-even.
Example: Two-seat sofa
These costs go in. The price comes out of the same engine the app uses.
- Buy-in price$310.00
- Inbound freight$22.00
- Assembly$10.00
- Delivery to customer (per order)$35.00
- Card terminal fee2.9% of price
- Damage and returns allowance3% of price
- Profit you want30% margin
Sell it for
$588.14
Profit per sale $176.44 on a total cost of $411.70.
What furniture and home decor shops see in the app
Real screens. Your own costs and products go in, the same kind of answers come out.
A ready cost list
Pick furniture and home decor shops and the usual cost lines appear. You fill in the amounts.
The exact price
Fees that depend on the price are solved exactly, so the profit you ask for is the profit you get.
Products that lose money
Check a whole price list at once and see which items run thin or below cost.
Already set up for furniture and home decor shops
Choose this business type in the calculator and these cost lines appear. You only fill in the amounts.
- Buy-in price
- Inbound freight
- Assembly
- Delivery to customer
- Storage per item
- Protective wrapping
- Old-furniture removal
- Card terminal fee
- Damage and returns allowance
- Instalment financing fee
- Showroom rent (monthly)
- Staff wages (monthly)
- Warehouse space (monthly)
- Van and fuel (monthly)
- Catalogue and photography (monthly)
What furniture and home decor shops get with CostCal Pro
The pricing maths is free. Paid plans add bulk tools and store connections.
Exact selling price
FreeEnter the buy-in price, other costs and fees, choose a margin, and get the price that keeps it.
Catalog check
FreeUpload a product export and see which products lose money or run on a thin margin.
Discount simulator
FreeSee the largest discount that still leaves a profit before you run a sale.
Break-even
FreeAdd monthly costs and see how many sales cover them.
Branded PDF report
FreeSend a clear cost and price breakdown to a customer or partner.
CSV import and typical costs
StarterBring in many products at once and start from ready cost templates.
Store connection
StarterLink calculations to products in your online store by SKU.
Weekly below-cost email
PremiumGet an email when a store product is selling below cost.
Apply prices to your store
PremiumPush approved prices to a connected WooCommerce store.
See plans and prices, all features or a sample report.
Questions furniture and home decor shops ask about pricing
How do I price two-seat sofa?
Add every cost (buy-in price, inbound freight, assembly, delivery to customer, card terminal fee, damage and returns allowance), then choose the profit margin you want. With these example costs and a 30% margin, two-seat sofa should sell for $588.14, which leaves $176.44 profit on a total cost of $411.70. Your own costs will differ, so enter yours in the calculator.
What is the formula for a selling price that keeps your margin?
Price = fixed costs divided by (1 minus the percentage fees minus your margin). Here the fixed costs are $377.00, the percentage fees are 5.9% of the price and the margin is 30%. Percentage fees must be taken from the selling price, not from the cost, which is why a simple mark-up on cost usually leaves less profit than planned.
What costs do furniture and home decor shops often forget?
The easiest to miss are damage and returns allowance, instalment financing fee, your own time, and monthly costs such as showroom rent, staff wages, warehouse space. Each one is a row in the Furniture / home decor shop preset, so you only fill in the amounts.
How do I know if a product is losing money?
Compare the selling price with the total cost, including the share of the price taken by fees. If the price is lower than that total, the product loses money. Catalog check does this for a whole product export and marks every item that loses money or has a thin margin.
Can I offer free delivery?
Keep delivery as a cost and the price covers it, or charge it separately.
Can I run a sale?
The discount simulator shows the largest safe discount per item.
Is the CostCal Pro calculator free for furniture and home decor shops?
Yes. The Free plan never expires and needs no card. It includes the exact price calculation, 5 saved calculations, 5 PDF reports and a catalog check of up to 50 products. Paid plans start at $49 a year and add more saved calculations, CSV import, store connection and API keys.
Last reviewed 2026-11-11. Example figures are illustrations, not advice.
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