Features
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Shops
Food and drink
Restaurants, Cafes and bakeries, Grocery and convenience stores
Fashion and accessories
Clothing boutiques, Shoe shops, Bag, luggage and leather goods shops
Beauty, health and pets
Salons and spas, Cosmetics and perfume shops, Pharmacies and health stores
Home and garden
Furniture and home decor shops, Kitchenware and appliance shops, Hardware and tools stores
Gifts, hobbies and making
Gift shops, Handmade makers, Print and custom-order shops
Tech, sports and vehicles
Electronics and gadget shops, Sports and fitness shops, Bike shops
See all 35 shop types
Plugins
WordPress and WooCommerce
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Shopify
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Pricing
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Pricing guides for shop owners
Plain explanations of how to price products, count fees and avoid selling below cost.
Pricing
How to price a product so it earns a profit
A step-by-step method: add every cost, count fees against the price, then choose your margin.
Margin vs mark-up: the mistake that costs small shops money
Why 50% mark-up is not 50% margin, with a simple table you can check by hand.
Marketplaces
How marketplace fees quietly turn a good product into a loss
Commission, payment fees and shipping are taken from the sale. Here is how to price them in.
Catalog
How to find the products in your store that lose money
Export your catalog, add the real costs, and see which products sell below cost.
Sales
How big a discount can you give before you lose money?
A simple rule for sales events like Black Friday: know the largest safe discount per product.