For flower shops
Price bouquets knowing some flowers will wilt
Flowers die. A bouquet price that ignores wilt, wrap, delivery and wire service fees quietly loses money. Put them in and price it right.
Quick answer: how should flower shops price a product?
Add every cost, then the fees that take a share of the price, then choose your margin. For dozen roses, wrapped that works out at $52.89, leaving $18.51 profit. Skip a cost and the profit shrinks without you noticing.
Check your best seller in two minutes
Take the product you sell most. If its price was set by adding a mark-up to the flowers and greens and you have never counted wilt and waste allowance or wire service fee, card fees and monthly costs, it may earn less than you think. Some items may even lose money. You will not see it in your till, only in the end-of-month result.
The mark-up trap, worked through
Marking up only the flowers and greens by 35% gives a price of $24.30. After the other costs and the fees taken from that price, the sale loses $5.82, not the $18.51 you planned. The same costs priced properly give $52.89.
Illustration with the example costs below. Your numbers will differ.
Where flower shops usually lose money
Wilt and waste
Add the share of stock you throw away as a percentage, so it is part of every bouquet.
Delivery per order
Charge delivery once per order, not per stem. The per-order basis does exactly that.
Busy days change the maths
Valentine's and Mother's Day have different costs. Save one calculation for each.
Example: Dozen roses, wrapped
These costs go in. The price comes out of the same engine the app uses.
- Flowers and greens$18.00
- Vase, ribbon and wrap$2.50
- Delivery (per order)$6.00
- Card terminal fee2.9% of price
- Wilt and waste allowance12% of price
- Profit you want35% margin
Sell it for
$52.89
Profit per sale $18.51 on a total cost of $34.38.
What flower shops see in the app
Real screens. Your own costs and products go in, the same kind of answers come out.
A ready cost list
Pick flower shops and the usual cost lines appear. You fill in the amounts.
The exact price
Fees that depend on the price are solved exactly, so the profit you ask for is the profit you get.
Products that lose money
Check a whole price list at once and see which items run thin or below cost.
Already set up for flower shops
Choose this business type in the calculator and these cost lines appear. You only fill in the amounts.
- Flowers and greens
- Vase, ribbon and wrap
- Florist labour per arrangement
- Delivery
- Floral foam and accessories
- Care card and flower food
- Card terminal fee
- Wilt and waste allowance
- Wire service fee
- Peak-day extra wastage (Valentine's, Mother's Day)
- Rent (monthly)
- Cooler electricity (monthly)
- Van and fuel (monthly)
- Staff wages (monthly)
- Event and wedding setup tools (monthly)
- Extra seasonal staff (monthly)
What flower shops get with CostCal Pro
The pricing maths is free. Paid plans add bulk tools and store connections.
Exact selling price
FreeEnter the flowers and greens, other costs and fees, choose a margin, and get the price that keeps it.
Catalog check
FreeUpload a product export and see which products lose money or run on a thin margin.
Discount simulator
FreeSee the largest discount that still leaves a profit before you run a sale.
Break-even
FreeAdd monthly costs and see how many sales cover them.
Branded PDF report
FreeSend a clear cost and price breakdown to a customer or partner.
CSV import and typical costs
StarterBring in many products at once and start from ready cost templates.
Store connection
StarterLink calculations to products in your online store by SKU.
Weekly below-cost email
PremiumGet an email when a store product is selling below cost.
Apply prices to your store
PremiumPush approved prices to a connected WooCommerce store.
See plans and prices, all features or a sample report.
Questions flower shops ask about pricing
How do I price dozen roses, wrapped?
Add every cost (flowers and greens, vase, ribbon and wrap, delivery, card terminal fee, wilt and waste allowance), then choose the profit margin you want. With these example costs and a 35% margin, dozen roses, wrapped should sell for $52.89, which leaves $18.51 profit on a total cost of $34.38. Your own costs will differ, so enter yours in the calculator.
What is the formula for a selling price that keeps your margin?
Price = fixed costs divided by (1 minus the percentage fees minus your margin). Here the fixed costs are $26.50, the percentage fees are 14.9% of the price and the margin is 35%. Percentage fees must be taken from the selling price, not from the cost, which is why a simple mark-up on cost usually leaves less profit than planned.
What costs do flower shops often forget?
The easiest to miss are wilt and waste allowance, wire service fee, peak-day extra wastage (valentine's, mother's day), your own time, and monthly costs such as rent, cooler electricity, van and fuel. Each one is a row in the Flower shop preset, so you only fill in the amounts.
How do I know if a product is losing money?
Compare the selling price with the total cost, including the share of the price taken by fees. If the price is lower than that total, the product loses money. Catalog check does this for a whole product export and marks every item that loses money or has a thin margin.
How do I add wilt?
Add the Wilt and waste allowance row and enter the share you lose. Use your own figure, it differs by shop.
Can I price a custom arrangement quickly?
Open a saved bouquet, change the stems or the wrap, and the price updates instantly.
Is the CostCal Pro calculator free for flower shops?
Yes. The Free plan never expires and needs no card. It includes the exact price calculation, 5 saved calculations, 5 PDF reports and a catalog check of up to 50 products. Paid plans start at $49 a year and add more saved calculations, CSV import, store connection and API keys.
Last reviewed 2026-11-11. Example figures are illustrations, not advice.
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