Reading the result: price, profit, margin and mark-up

After you fill in the costs the result card shows the numbers that matter. Read them top to bottom.

In the free demo only the price and the profit show. With a free account you also see total cost, margin on price and mark-up on cost.

• Sell it for: the price that gives the profit you asked for after all costs and fees.
• Profit per order: what you keep from one order. It is not the same as the till total.
• Total cost: everything you pay for one order, including fees taken from the price.
• Margin on price: profit as a share of the price. Best for judging how healthy a product is.
• Mark-up on cost: profit as a share of cost. Useful when suppliers or your trade talk in mark-up.

When the profit looks too low

1. 1Look at the cost breakdown chart. The biggest slice is where to save first.
2. 2Check fees. A high percentage fee is often the quiet reason a product earns little.
3. 3Raise the profit target a little and see the price move. Compare with what customers pay for similar items.
4. 4If profit per order is zero or less, no amount of selling covers your monthly costs. Change the price or the costs.

Break-even

Add monthly costs such as rent and wages. Break-even shows how many orders per month cover them. Below that number you lose money, above it you earn.